Author Archives: michelle_baum

‘Tis the Season for PR Planning & Budgeting

Posted on December 12, 2011 by michelle_baum

Hopefully, 2011 was a prosperous year for your company, making this the season for giving. If not, Scrooge may be crunching your already meager marketing budget. Either way, it’s time to plan for 2012 PR activities. It’s important to engage … Continue reading →

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Slow the F Down!!

Posted on September 30, 2011 by michelle_baum

Seriously!  I’m screaming it to myself, my clients and some of the reporters I have worked with this week.  We are an insane bunch these days! Don’t get me wrong, I love the advances technology has brought to life but … Continue reading →

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Being Busy is No Longer an Excuse

Posted on September 8, 2011 by michelle_baum

I have committed what is considered a PR sin in today’s uber-content-centric world. I started a blog and then took the summer off from writing. I realized I was ignoring it week after week but other things took precedence and … Continue reading →

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Are You a Change Agent?

Posted on May 17, 2011 by michelle_baum

The other day during a meeting at Metropolitan State College of Denver, a professor shared with me that she sees me as a change agent.  What exactly does that mean?  According to an online dictionary, the definition of a change … Continue reading →

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Public Relations and the Greater Good

Posted on April 26, 2011 by michelle_baum

I volunteer with the Alzheimer’s Association of Colorado. The disease runs on both sides of my family and it now plagues an immediate family member. Over the last few years as we’ve watched the deterioration progress, that familiar feeling of … Continue reading →

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Are You Prepared to Manage Your PR Program?

Posted on April 8, 2011 by michelle_baum

In my last blog post, I suggested evaluating the internal health of your company to determine if you have the necessary support for your PR program to be successful. As part of your internal assessment, consider this: Are you prepared … Continue reading →

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Do You Have the Internal Support Necessary for PR Success?

Posted on April 4, 2011 by michelle_baum

Do you have the necessary internal support for your PR program to be successful? At times, PR programs fail because the PR manager is dealing with a variety of internal issues that are preventing him/her from effectively executing the PR … Continue reading →

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Finding the Right PR Partner

Posted on March 25, 2011 by michelle_baum

Over the years, I have thought a lot about the dynamic between companies and their external PR resources.  During my years on the PR agency side, I was exposed to a variety of approaches to negotiating contracts, budgeting and client … Continue reading →

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